Your best customers are your strongest sales force.

Creators feature your products in their own storefronts on wyrld, and their community buys from you. wyrld Boost puts your budget behind creators who feature your products, starting today. The brand and shop subscription shows you, every day, who actually sells.

Two products, one system

Boost today. See who sells, every day.

Boost starts right away. The subscription shows which creators sell, and every campaign makes the data better.

At a glance

In brief: wyrld for shops and brands

wyrld is a social commerce platform from Hamburg, Germany. Creators run their own storefronts there with products they have picked themselves, and yours can be among them. The purchase happens in your online shop; affiliate links attribute clicks and sales to the creator, and you pay on your terms: per click, per sale or both.

On top of that there are two products. The brand and shop subscription shows you which creators feature your products and which of them sell, so you can back the strongest. With wyrld Boost you put up a campaign budget, many creators take part at once, and the payout follows the KPIs you set.

If you already run an affiliate programme with one of the major networks, creators can usually pick your products today. For the subscription, Boost or your own terms, email us at info@wyrld.de.

Creators
Hundreds
Partner shops
90,000+
You pay
per click, sale or both
Billing
monthly
How it works

From your product to the buying decision.

Four steps, and the last one happens in your online shop. You only pay for clicks or sales that reach you through wyrld.

  1. Your brandProducts connectedVia your affiliate programme or directly with wyrld.
  2. CreatorsChoose for themselvesWhat goes into their storefront is their call, campaigns included.
  3. CommunityDiscovers and clicksIn the creator’s storefront, with prices and offers.
  4. Your shopThe sale happens in your shopCheckout, shipping and the customer relationship stay with you.

A few of the partner shops creators pick from.

ZARA ASOS Amazon H&M Bershka UNIQLO Stradivarius Pull&Bear Reserved Massimo Dutti GALERIA Lacoste Urban Outfitters SportScheck Victoria Beckham Fressnapf
90,000+Partner shops
1B+Products
Brand and shop subscription

See who actually sells your products.

In an affiliate programme, wyrld shows up as a single partner. With the subscription you see every creator behind it: who features your products, who drives clicks and who sells.

  1. See who features you

    Which creators feature your products, whichever shop they link to.

  2. See who sells

    Clicks per creator, plus purchases and basket value where the shop reports them.

  3. Back the strongest

    Give strong creators a higher commission and scale it back for weaker ones. We set up the terms, billing runs automatically.

  4. Brand dashboard

    All your numbers in one place, with tracking that runs on its own.

Example data

CreatorFeaturedClicksSalesCommission
@sophie.wears142,140312↑ 12%
@nina.glow91,380187↑ 10%
@max.vibes11960648%
@leo.trends6610418%
@mila.daily84203↓ 5%
Example data. This is how the brand dashboard shows your creators.
For shops, optional

Priority in the price comparison

Your shop sits at the top of the price comparison in one category, for example fragrance. Shoppers see the spot clearly labelled as Priority.

  • Your shopPriority€39.95
  • Shop BBest price€38.90
  • Shop C€41.00

Price on request

wyrld Boost

Boost: Social Commerce at Scale.

For brands, shops and marketplaces that want to sell through many creators at once, and measure it.

  1. Campaign pool €50,000 KPI: salesKPI: watch timePeriod: Black Friday Example

    You fill the pool

    Put in a budget, pick the products and set the KPIs, for example sales or watch time in Black Friday week.

  2. Creators join in

    They make their own videos, and your products land in their wyrld storefronts.

  3. Campaign runs through Your shop ✓ on Amazon ✓ on Price comparison off

    You choose the shops

    People buy where you want: only in your shop, on Amazon, or with price comparison across the shops that carry your product.

  4. Watch time6,000 hrs Sales1,130 Paid out€50,000 Example

    Measured and paid out

    We measure clicks through the links, the shops report sales, and creators upload their watch time. The pool goes to the creators according to the KPIs they hit.

For brands

Many creators, one result

Reach and sales from many creators at once, paid for results instead of single posts.

For creators

Campaigns on top

Paid campaigns that fit their storefront, on top of their commission.

Black Friday and advent calendars are just around the corner. We are planning those campaigns now.

One system

Subscription and Boost: one system.

Each round makes the next one better. The subscription supplies the data, Boost puts the budget where it works, and the results flow back into the subscription.

  1. 01Creators sellThrough their own storefronts on wyrld.
  2. 02The subscription shows who worksPlacements, clicks and sales per creator.
  3. 03Boost pools the budgetCampaigns aimed at the creators who sell.
  4. 04Everyone winsCreators earn extra, you sell more, and the data gets better.

and round again

The numbers

People compare anyway. Better right next to the recommendation.

Most online shopping carts are abandoned, and price plays a big part in that. Anyone who discovers a product on social media often compares prices before buying.

70%

of all online shopping carts are abandoned on average.

Source: Baymard Institute, average of 50 studies, updated 09/2025
19.5%

abandon an online purchase to look for a better deal elsewhere. Among Gen Z it is 21%.

Source: YouGov for commercetools, US and UK, 2023, 4,581 adults
65%

of German online shoppers say the lowest price is a decisive factor when choosing a shop.

Source: Bitkom Research, Germany, 2022, 1,123 respondents
40%

of German internet users increasingly use the web to compare prices.

Source: Bitkom Research, Germany, 2022, 1,123 respondents
48%

of 16- to 29-year-olds in Germany buy through social networks. Across all internet users the figure is 29%.

Source: Bitkom Research, Germany, survey autumn 2025, 1,120 respondents
27%

of social media users in Germany have bought a product on an influencer’s recommendation.

Source: Bitkom Research, Germany, 2022, 599 social media users

What this means for brands

A creator’s recommendation sparks the interest; price often decides where the purchase happens. On wyrld your offer appears with its price right next to the recommendation, and the cheapest new offer carries the “Best price” label. The customer doesn’t have to leave to compare and can buy straight from your shop.

Your products in front of millions.

Creators on wyrld come mainly from fashion, beauty and interiors, and they pick the products for their storefronts themselves. Before a creator appears in the overview and on the homepage, the wyrld team reviews their profile. After racist, sexist, homophobic or hate-inciting statements, a public scandal that could seriously damage wyrld or the brands, or a criminal offence, wyrld takes the storefront down.

Hundreds

Creators

Millions

Combined reach

Gen Z

Young audiences

Angie

Angie

Audience: 2M+

Vegetario

Vegetario

Audience: 500K+

Lewinray

Lewinray

Audience: 3M+

Kisu

Kisu

Audience: 1M+

Why creators

Recommended by someone your customer follows.

Trust

Their own pick

Creators only feature products they’ve chosen themselves. Their community follows them because it trusts their taste.

Risk

Paid for results

You pay when someone clicks or buys, on the terms of your affiliate programme: per click, per sale or both.

Control

The sale stays with you

wyrld links to your online shop. Order, payment, data and the customer relationship stay with you, not with a marketplace.

Reach

Hundreds of creators

Mainly in fashion, beauty and interiors, with a young audience, above all Gen Z.

Working together

Three ways to work with wyrld.

  1. Through your affiliate programme

    If you already run a programme with a major affiliate network, creators can usually pick your products right away, with no extra work for you.

  2. With the subscription

    You see which creators feature and sell your products, and back the strongest with your own terms: higher commissions, bonuses or promotions on specific products. We set them up and billing runs automatically.

  3. With Boost

    Launch, season or Black Friday: you put up a campaign budget, many creators take part at once, and the payout follows the results.

FAQ

Frequently asked questions.

How do my products get onto wyrld?

Through the major affiliate networks wyrld is connected to, or directly with us. If you already have an affiliate programme, your products are usually available already. Creators then add them to their storefronts themselves.

Do I need my own affiliate programme?

Not necessarily. The fastest route is an existing programme with an affiliate network. If you don’t have one, we’ll discuss a direct integration.

What does the subscription add to my affiliate programme?

In your affiliate programme, wyrld shows up as a single partner. The subscription shows you which creators behind it feature your products, who drives clicks and who sells. That way you back the creators who perform instead of paying everyone the same commission.

What does the subscription cost?

The subscription runs monthly. We discuss the price with you on a call.

What is Priority in the price comparison?

An add-on for shops: your shop sits at the top of the price comparison in one category, for example fragrance. Shoppers see the spot clearly labelled as Priority. Get in touch if that interests you.

What is wyrld Boost?

Boost is our campaign product for social commerce. You put up a budget and set the products, KPIs and time frame. Many creators take part at once and feature your products in their own videos and storefronts. The pool goes to them according to the KPIs they hit.

What does Boost cost?

You set the campaign budget. We work out what fits your goals on a call.

Who decides in which shops people buy?

You do. For each campaign you decide where the purchase happens: only in your shop, on Amazon, or with price comparison across the shops that carry your product. So no campaign runs through your competitors unless you want it to.

Which KPIs work with Boost?

For example purchases, clicks, watch time or reach, each for a period such as Black Friday week. We measure clicks through the links, the shops report purchases, and creators upload watch time and reach from their own stats.

How are Boost payouts made?

The pool goes to the creators according to the KPIs they hit. We agree with you before the start how it is split. After the campaign you see which creator delivered which results.

Where does the customer buy?

In your shop. wyrld links to the product in your online shop; ordering, payment, shipping and the customer relationship stay with you.

What do I pay for?

In your affiliate programme, for results on your terms: per click, per sale or both. If you like, you can set your own commission rates and bonuses for your most successful creators. The subscription runs monthly, and with Boost you set the campaign budget.

Who decides which products are shown?

The creators. They choose what they recommend in their storefront. With Boost, too, they decide for themselves whether to join a campaign.

Which creators are on wyrld?

Hundreds of creators, mainly in fashion, beauty and interiors, with a young audience, above all Gen Z.

How does wyrld handle brand safety?

Creators only appear in the creator overview and on the homepage once the wyrld team has reviewed their profile. wyrld keeps an eye on them afterwards too: if a creator makes racist, sexist, homophobic or hate-inciting statements, is involved in a public scandal that could seriously damage the image of wyrld or the brands, or commits a criminal offence, wyrld takes the storefront down. The creator terms set out the grounds (§ 9). Creators label their Boost campaign videos as advertising.

Can I work with specific creators?

Yes. The subscription shows you who already features and sells your products. With those creators we set up your own terms or plan a Boost campaign.

What if my product is also sold by other shops?

Then your offer appears in the list with its price. If it is the cheapest new offer, it carries the “Best price” label. The buy button at the top of the product page leads to the first shop in the list; the customer decides where to buy. For brands with their own shop, that is a chance to be visible right next to retailers. In a Boost campaign you decide whether the price comparison runs alongside. How wyrld orders the shops →

How do I get started?

Email us at info@wyrld.de. We’ll get back to you to arrange a call and discuss how your products are connected and what you have in mind.

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Let’s talk about your brand.