How do I link my outfit, make-up look or room tour piece by piece?

According to GS1 Germany, every product variant needs its own EAN when products differ in size, colour or packaging, for example. A lipstick in a different shade is therefore a different item, and so is a sofa with a different cover. If you link the wrong colour, your community ends up on a different item from the one they saw on you.

1. List every piece in the order people see it: top to bottom for an outfit, in the order you apply it for make-up, room by room for a room tour.
2. For each piece, note the brand, model name and the details from the table. You can often still find the order confirmation in your inbox.
3. Open the product page in the shop, select the colour, shade or version and only then copy the link. Some shops put the selected variant into the web address, others don’t. If the address doesn’t change after you select it, name the colour or shade next to the link and show the piece in your own photo. Your community picks their own size, but say which size you wear.
4. Open the link in a private browser window and compare the image, colour name and, if the shop lists it, the EAN with your piece. Shops sometimes use their own article numbers; according to GS1, each EAN exists only once worldwide.
5. If the piece is no longer available, label the replacement as shown in the next table.

Recommending products with affiliate links is usually a commercial practice. Germany’s Unfair Competition Act (UWG) defines this as any conduct for the benefit of your own or someone else’s business that is directly and objectively connected with promoting sales (§ 2(1) no. 2 UWG). That means § 5 UWG on misleading commercial practices applies too.

Under § 5(2) no. 1 UWG, untrue or otherwise deceptive statements about the main characteristics of goods are misleading, explicitly including their availability, type, version and quality. Under § 5(4) UWG, images can count as such statements too. If you show your blazer and link a different one without saying so, that can be misleading. Writing “similar” right next to the item helps avoid that impression in the first place. If you present a piece as an imitation of a branded product, for example as a “dupe of [brand]”, further rules can apply, including § 6(2) no. 6 UWG.

For affiliate links, the guidance of Germany’s media authorities (Medienanstalten) recommends an asterisk and an explanation right next to the link. In a list of several pieces, each affiliate link gets its asterisk, and one sentence directly above or below explains it. The guidance doesn’t mention links to your own creator storefront specifically. If your affiliate links sit there, it makes sense to put the asterisk and sentence in both places: on the mention in your caption and on the storefront link in your bio. Adjust the sentence to how you earn: from purchases, from clicks or from both.

Clicks or purchases through affiliate links earn you money, which counts as consideration. Under § 5a(4) UWG, anyone who fails to make the commercial purpose clear acts unfairly, unless it is directly obvious from the circumstances. The guidance also lists places to buy and affiliate links as signs of advertising intent. So the templates put “Werbung” (German for advertisement) first, as the guidance recommends for text. Even without an affiliate link, the guidance calls for “Werbung” or “Anzeige” clearly at the start of image and text posts if a piece came from a collaboration or you got it for free and the brand expects a post. Abbreviations such as “ad” are not enough.

If you show in the video where to buy the pieces, the guidance treats the video or that sequence as advertising. Then “Werbung” in the description is not enough: it needs to appear on screen for as long as that sequence runs, clearly legible and not covered by on-screen controls.

Caption:
Werbung | Today’s outfit, piece by piece:
1 Blazer: [brand] [model], [colour], I wear [size]
2 Jeans: similar, [brand] [model], [what is different], mine is no longer available
3 Trainers: [brand] [model], [colour]
4 Bag: vintage, not linked

You’ll find the linked pieces in my storefront, link in bio*.
*Affiliate links: depending on the shop, I earn from clicks or purchases.

In your bio:
My storefront*: [storefront link]
*Affiliate links: depending on the shop, I earn from clicks or purchases.

Clearly visible on every slide with a product or link, not under the progress bar or your profile name:
Werbung

On the slide:
Foundation: [brand] [product], shade [number] [name]
Lipstick: [brand] [product], shade [number] [name]
Mascara: similar, [brand] [product], mine is no longer available

On the link sticker:
All products*

Right below:
*Affiliate link: depending on the shop, I earn from clicks or purchases.

In the video, while you show where to buy the pieces:
on-screen label “Werbung”

Description:
Werbung | Every piece from the video, room by room.
*Links marked * are affiliate links. Depending on the shop, I earn from clicks or purchases.

Living room
00:45 Sofa: [brand] [model], [width] cm, fabric [material, colour]* [link]
01:30 Rug: [brand] [model], [dimensions]* [link]
02:10 Floor lamp: similar, [brand] [model], mine is from a flea market* [link]

On wyrld, you paste the link to a product from a partner shop or pick it from the catalogue. wyrld recognises the product by brand, name and variant, for example a particular perfume in 50 ml, and looks for the same item across more than 90,000 partner shops. If wyrld finds it in several shops, your community sees the offers with prices side by side. wyrld creates the affiliate links. Paste the link only after you have selected the colour or shade, then check in your storefront that the right variant shows.

Create a collection for each look or room and show up to five of your own images per product, such as the jacket on you in exactly your colour; the first image is your cover image. Put your storefront link in your bio. Depending on the shop, you earn per click, per sale or both. Commission on purchases is based on the net value after returns and cancellations: if a piece goes back because the colour is wrong, there is no commission on it. You label your own posts on Instagram, TikTok or YouTube; under the wyrld creator terms, that is your responsibility.